Veke has grown rapidly in the Finnish furniture market by staying agile and digital-first. The company sought Trailmaker’s help to align on key goals and enhance strategic focus to ensure further profitable growth in the future.
Veke Kaluste is a Finnish furniture company whose business has flourished in challenging circumstances. While much of the furniture industry has struggled, Veke has managed to achieve profitable growth. According to CEO Kari Härkönen this stems from a combination of things.
“We’ve been able to swim against the current by creating an appealing and fresh product selection while ensuring an excellent price-quality ratio, something that is crucial in this economic climate.”
Founded with a digital-first mindset, Veke launched its online store in 2009 and has since built its entire business model around e-commerce.
“We’ve always led the company as if it were an online store. That has created a way of working, where the fuse from idea to execution is very short. That’s a major strength for us”, Härkönen says.
As Veke aims to strengthen its position as the fastest-growing furniture company in Finland, it acknowledges the need for internal development.
“We want to stay agile to maintain growth and we need to focus on marketing to attract new customers. At the same time, we have to ensure the scalability of our operations”, Härkönen says.
To support these ambitions, Veke decided to refine its strategy. Härkönen, familiar with Trailmaker from previous collaborations, brought them in to help set the change in motion.
“Trailmaker provided a clear framework to define our goals and the path to reach them. In a company where there’s no shortage of ideas, Trailmaker helped us focus on what truly matters for growth and get the ball rolling.”
With a clear strategy and focused execution, Veke is well-positioned to continue its growth journey.
