Trailmaker customers: Forerunners in corporate cooperation with technology companies. "Our bet is to work together with fintechs", Banco Santander Rodrigo Kuri. "IBM can't do what we do, because they are running the curve behind us", SimAnalytics Samuli Kortelainen. Mere procuct development is not enough anymore Corporations must have their sensors deep in the market and be ready to cooperate. And execute fast.