Trailmaker customer: Molok, a Vaaka Partners owned company, is looking for strong international growth

Molok, a provider of waste management solutions, is looking for strong growth in the coming years. Vaaka Partners became the majority owner of Molok in 2016 with the key intention to substantially increase the size of the company. In 2020 a new CEO and CFO were employed and the common view for the further development of the company was strengthened with the Trailmaker process.

Molok Oy produces and offers underground solutions for waste collection. Clients are housing cooperatives, municipalities, waste management companies and construction companies. The market position is strong in the Nordic countries.

“70 percent of our turnover comes from abroad. The Nordic countries are currently our largest market area alongside Finland”, says Marko Penttinen, Molok's new CEO.

Molok has a strong will for profitable growth. The company's target is doubling its topline.

“To reach this target our focus is on international growth”, says Penttinen.


Trailmaker ensured the common view for the concrete implementation path

Molok has built a strong vision and strategy, but the implementation of the strategy has stalled. With the help of Trailmaker a common view for strategy execution was ensured across the management team and with the board – as key content increased focus and a concrete implementation path.

“The focus and goals need to be very clear so that we can target our resources correctly. With Trailmaker, we didn’t only form a common view of the needed change but also decided and prioritized key milestones. In the first phase, the key is getting the company back on a growth path.”

Trailmaker also gave Molok’s management valuable insights into needed expertise and resources. In addition, Trailmaker’s Management View ensures that the implementation of the strategy is monitored and the common view kept in order to stay on the expected path.

TRAILMAKER is a concept for faster strategy execution:

• Concrete common view and commitment

• Identified capability needs

• Visibility