Woodio is a Finnish design-oriented material technology company, founded in 2016. Design sinks and countertops made of Woodio's patented material are found in many hotels and restaurants as well as in private bathrooms and kitchens.
"Partnership with Metsä Group is a significant milestone for us on our way to the international market. The collaboration enables product development and production on a whole new scale. The partnership also lets us further develop the supply chain", says Petro Lahtinen, CEO and founder of Woodio.
Woodio’s material gives a new life to Metsä Group’s underutilised side-streams. The undersized wood chips generated in wood chipping at Metsä Group mills form a potential industrial side-stream to be used in the Woodio process.
Through the Trailmaker process, Metsä Spring was able to ensure that Woodio has a realistic plan for the coming years and a capable team to implement the plan.
"Collaboration between a large company and a startup is not always that straightforward. In this respect, Trailmaker greatly helped us in finding a much needed common language. Finding it efficiently and getting the final plan documented using Trailmaker’s template aided us to elaborate to the decision-makers what Woodio is really planning to do with the new financing", says von Weymarn.
TRAILMAKER is a concept for strategy execution and execution due diligence:
• Tests and concretizes strategy execution through all business functions
• Tests and concretizes resources and competencies needed in execution
• Creates a common view between management and owners in three days
• Forms a solid strategic management practice